by Bianka Boock

uptain partnership: PORTICA helps shop operator to win back customers who abandon their baskets


Kempen. PORTICA continues to expand its e-commerce consulting services. In addition to its wide range of solutions for web shops, payment, customer service, warehousing, logistics, returns, credit control and sales promotions, the process service provider is now also helping online shop operators to win back customers who abandon their shopping baskets. In order to achieve this, PORTICA has entered into a partnership with uptain GmbH.

uptain is a Hamburg-based software company that develops automated solutions for winning back online shoppers who abandon their baskets. “Retailers can generate a lasting boost to their sales with very little effort”, said Martin Wielens, General Manager for Sales at PORTICA, explaining, “We see ourselves as a powerful e-commerce partner that lightens the load on our customers and helps their businesses to succeed across all aspects of e-commerce. We’re therefore very pleased to be expanding our consulting services into this area, allowing us to recommend a suitable partner to interested parties in the form of uptain.”

Abandoned baskets are a key concern for online retailers. “Around 70 percent of customers stop shopping while they still have items in their basket”, reported Harald Neuner, Managing Partner at uptain. With the help of an integration within the client’s web shop, uptain studies the behaviour of visitors to the site and uses signals such as tab or app switching, scrolling, clicking “Back” or moving the mouse to recognise when a user is about to leave the website – without making a purchase. A range of solutions then lets online retailers automatically win back around 30 percent of these customers.

For example, the site can open a dialog window for visitors who are about to leave in order to offer them the best possible assistance. Site operators can also automatically send personalised service emails to customers who left something in their basket without completing their purchase.

With customer contact resumed, uptain helps to create a better customer experience. And by cooperating with PORTICA, the company can refer its customers to a range of powerful services at other points of contact along the customer’s journey. “We are very pleased to have an experienced fulfilment partner by our side in the form of PORTICA”, said Harald Neuner. “It allows us to round out our portfolio of consulting services.”

About uptain GmbH:
uptain is a company based in Hamburg. Founded in 2016, it develops innovative automated solutions to allow online shops to win back customers who abandon their shopping baskets. For more information, visit

About PORTICA GmbH Marketing Support:
PORTICA is one of the German market’s leading process service providers, optimising IT, logistical and financial processes for over 40 years. The company supports customers across a wide range of industries, completing hundreds of e-commerce, marketing logistics and sales promotion projects every year. The company’s focus is on the efficient handling of processes using a combination of logistics, information and finance management. PORTICA is part of te Neues group together with the IT service provider GEDAK ( and the printing company te Neues ( PORTICA is a member of the Deutscher Dialogmarketing Verband (the German Dialog Marketing Association) and a member of the Bundesverband E-Commerce und Versandhandel (the Federal Association for E-Commerce and Mail Order Selling). For more information please visit the website:

Editorial Contacts:
PORTICA GmbH Marketing Support
Angela te Neues
Von-Galen-Str. 35
47906 Kempen, Germany
Phone: + 49 2152 915-180
Fax: +49 2152 915-25180

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Bianka Boock
Kolberger Str. 36
23617 Stockelsdorf, Germany
Phone: +49 451 88199-21
Fax: +49 451 88199-29

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