Successfully promoting sales in a big way
Kempen. One of the world’s largest international food producers has implemented a successful sales promotion with PORTICA. From the beginning of March until mid-July, the full service provider for IT, logistics and financial and customer service processes supported a campaign promoting a specific type of pudding, taking responsibility for 65,000 participants in Germany and 5,000 in Austria, while adhering to strict data protection requirements.
In order to increase customers’ incentive to buy, each four-pack of puddings had a collector’s point attached. Once they collected eight points, customers could order a personalised breakfast tray as a reward. To claim the tray, customers had to stick the collectors’ points to an entry form printed on the packaging, which they then mailed to a PO box. The documents then made their way to PORTICA. “We checked the forms and entered the data into our online management system, PORTICA wcm (WebCampaignManager), where it was then available from a central location”, explained Customer Manager Tobias Hermes. Every week, the supplier received the latest set of new data so that it could personalise the trays.
When the rewards arrived at PORTICA, PORTICA wcm triggered the packing and shipping phase. Staff were able to quickly access required data whenever they needed to support participants over a telephone hotline or by email.
A characteristically high level of quality was demanded, in line with the firm’s quality guarantee. For PORTICA, this meant adhering to specific data protection measures. “We correctly implemented these measures, too”, said Tobias Hermes, pointing to the fact that PORTICA carries the quality seal for data processing awarded by the German Dialogue Marketing Association (Deutscher Dialogmarketing Verband). This guarantees that PORTICA will maintain specific quality and service standards, working particularly well to meet the needs of users and clients in this area.
About PORTICA GmbH Marketing Support:
PORTICA is one of the German market’s leading process service providers, optimising IT, logistical and financial processes for over 40 years. The company serves clients in many industries and handles hundreds of projects each year for e-commerce, advertising media logistics, sales promotion and business process outsourcing. The company’s focus is on the efficient handling of processes using a combination of logistics, information and finance management. PORTICA is part of te Neues group together with the IT service provider GEDAK and the printing company te Neues. PORTICA is a member of the Deutscher Dialogmarketing Verband (the German Dialog Marketing Association) and a member of the Bundesverband E-Commerce und Versandhandel (the Federal Association for E-Commerce and Mail Order Selling). For more information please visit the websites: http://www.portica.de and http://www.ecommerceservices.de
PORTICA GmbH Marketing Support
47906 Kempen, Germany
Phone: + 49 2152 915-192
Fax: +49 2152 915-100
good news! GmbH
Kolberger Str. 36
23617 Stockelsdorf, Germany
Phone: +49 451 88199-21
Fax: +49 451 88199-29