by Nicole Gauger

PORTICA to present efficient promotional product logistics at PSI


Kempen. Bringing together logistics, information and finance management lets businesses realise demanding projects in the field of promotional product logistics and sales promotions. This is exactly what PORTICA will be demonstrating from the 7th to the 9th of January 2015 at PSI - the leading European trade show of the promotional product industry - in Dusseldorf. Together with the te Neues publishing group, the full service provider for IT, logistics and financial and customer service processes will be appearing at the Technology Forum in Hall 12, at stand A35 TF.

“This will be our first time at PSI, where we will explain to the specialists visiting the show how our solutions work together seamlessly to support them”, announced Thomas Kersting of PORTICA’s sales team. The trade show team will present a range of different IT systems for managing promotional items and sales promotions: PORTICA microsite is a modular cloud-based marketing tool which works together with PORTICA wcm (WebCampaignManager) for dramatic increases in efficiency. PORTICA wcm is a dialogue marketing system which presents transparent, revision-safe data regarding competitions and cashback- and reward-based promotions. It can even receive data directly from the microsite.

The PORTICA shop makes it easy to order promotional items. It can be customised extensively to meet the needs of each individual business, including order limits and budget management tools. The online application PORTICA isa (Integrated System Administration) makes it easy to set up and manage items. Integration with the Web2Print system PORTICA w2p lets groups such as external branches, retailers, distributors and franchisees order personalised promotional material.

The full potential of these solutions is unlocked through an interface with the enterprise resource planning system PORTICA erp, allowing businesses to take advantage of a comprehensive range of fulfilment services without having to rely on a separate provider. These services include storage, picking and shipping for promotional items, as well as credit control using the certified, revision-safe FibuNet© accounting system. All of this means that the experts visiting PSI 2015 will have the opportunity to learn in detail about the processes that let promotional items move around efficiently.

About PSI:
At PSI, the leading European trade show of the promotional product industry, professionals in the field of promotional items will have the opportunity to learn about current trends and new developments within the industry. The event includes special presentations and exhibitions exploring and going in depth with subjects including promotional labelling, printing and finishing technologies as well as new inventions and innovations. At PSI 2014, 852 exhibitors presented their companies to 16,228 visitors from 33 countries. PSI 2015 will be held from the 7th to the 9th of January in Dusseldorf. For more information, visit

About PORTICA GmbH Marketing Support:
PORTICA is one of the German market’s leading process service providers, optimising IT, logistical and financial processes for over 40 years. The company serves clients in many industries and handles hundreds of projects each year for e-commerce, advertising media logistics, sales promotion and business process outsourcing. The company’s focus is on the efficient handling of processes using a combination of logistics, information and finance management. PORTICA is part of te Neues group together with the IT service provider GEDAK and the printing company te Neues. PORTICA is a member of the Deutscher Dialogmarketing Verband (the German Dialog Marketing Association) and a member of the Bundesverband E-Commerce und Versandhandel (the Federal Association for E-Commerce and Mail Order Selling). For more information please visit the websites: and

Editorial Contacts:
PORTICA GmbH Marketing Support
Markus Ramirez
Von-Galen-Str. 35
47906 Kempen, Germany
Phone: + 49 2152 915-192
Fax: +49 2152 915-100

good news! GmbH
Bianka Boock
Kolberger Str. 36
23617 Stockelsdorf, Germany
Phone: +49 451 88199-21
Fax: +49 451 88199-29

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