by Nicole Gauger

PORTICA presents flexible B2B e-commerce solutions


Kempen. Digital selling is becoming an increasingly vital part of the business world. According to a study by the IFH (Trade Research Institute) of Cologne, “The B2B e-commerce market in Germany, 2013”, the business-to-business sector makes up 95 percent of the total e-commerce market. PORTICA offers the perfect solutions to help businesses make the best possible use of this enormous potential.

B2B commerce is a routine part of the job for this full service provider for IT, logistics and financial and customer service processes. For over 40 years, PORTICA has been realising demanding projects in this sector for well-known customers including Bayer Pharma, Tank & Rast, Kaspersky, Pirelli and many more. The linchpin of these products is the PORTICA shop. Based on the e-commerce platform OXID Enterprise Edition, it includes an extensive range of standard functions for B2B and B2C situations. The PORTICA shop can also be rapidly customised to meet the requirements of specific business processes. PORTICA has therefore developed many B2B features tailored exactly to B2B customers’ individual usage cases. The PORTICA shop is also built for easy interfacing with leading ERP, PIM and CRM systems as well as many other solutions.

Clients can use an interface with PORTICA erp to take direct advantage of a complete range of fulfilment services. These include storage, picking and logistics, including returns management. “This means our feed speed is just as high in B2B as in B2C, even though more demanding processes are used”, explained Norbert Haab, head of professional services at PORTICA. These include rights- and role-based systems, and quota and budget management, which businesses can use to specify who is allowed to order what from their web shops. A range of different conditions can be displayed, either for individual business units or on an entirely personalised basis. A “proxy” function allows selected employees to login to the system as super-administrators and place orders on behalf of other staff members. Accounts are charged correctly and all processes become completely transparent. This forms the basis for reporting functions and accounting displays, both of which are a core part of PORTICA’s repertoire.

“Hybrid shops targeting both business customers and end users show particular future potential”, predicted Norbert Haab. With PORTICA’s flexibly customisable systems and long-term experience, customised shops of this kind can be implemented even without any legal barriers. PORTICA helps its clients with increasingly common challenges in this area, such as presenting products appropriately within even closed areas of a shop. One example of this would be the online shop of the CDU party in Germany. Using this shop, interested citizens and registered CDU members can order promotional materials and political documents. As well as setting up and managing the shop, PORTICA takes care of logistics and credit control. Industry giants such as Canon Deutschland also rely on PORTICA’s hybrid web shop and comprehensive range of logistical services.

About PORTICA GmbH Marketing Support:
PORTICA is one of the German market’s leading B2B and B2C process service providers, optimising IT, logistical and financial processes for over 40 years. The company serves clients in many industries and handles hundreds of projects each year for e-commerce, advertising media logistics, sales promotion and business process outsourcing. The company’s focus is on the efficient handling of processes using a combination of logistics, information and finance management. PORTICA is part of te Neues group together with the IT service provider GEDAK and the printing company te Neues. PORTICA is a member of the Deutscher Dialogmarketing Verband (the German Dialog Marketing Association) and a member of the Bundesverband E-Commerce und Versandhandel (the Federal Association for E-Commerce and Mail Order Selling). For more information please visit the websites: and

Editorial Contacts:
PORTICA GmbH Marketing Support
Markus Ramirez
Von-Galen-Str. 35
47906 Kempen, Germany
Phone: + 49 2152 915-192
Fax: +49 2152 915-100

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Bianka Boock
Kolberger Str. 36
23617 Stockelsdorf, Germany
Phone: +49 451 88199-21
Fax: +49 451 88199-29

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