by Nicole Gauger

PORTICA launches new campaign management IT system


Kempen. PORTICA has completely overhauled its in-house IT system for managing rewards- and cashback-based promotions and competitions. The new WebCampaignManager (wcm) lets businesses who implement promotional campaigns with PORTICA keep track of them more easily and more reliably than ever – and to intervene to correct them when necessary.

The WebCampaignManager is used to steer and monitor large-scale promotions. Its successful use has established PORTICA GmbH as an innovative process service provider for sales promotions. “Modern sales promotions now include so many different processes that it became necessary to rebuild the wcm for organisational reasons”, explained Marcus Dassen, head of sales promotions at PORTICA. Following the relaunch, the system now runs more efficiently than ever.

The dashboard is a central feature of the new wcm. Immediately after logging in, clients can use it to view the key benchmark data regarding their cashback-, rewards- or competition-based campaigns. “For example, they can see at a glance the number of participants, information about telephone calls or mail received, and how far the capture process has so far progressed”, explained Tobias Hermes, customer manager at PORTICA. In the PORTICA rewards wcm, authorised users have constant access to current stock reports. In the PORTICA cashback wcm, the account management system is shown, so that the current account status is always visible. Reports can be easily exported as needed, and all data relating to the campaign is archived in a revision-safe format.

Another strength of the PORTICA wcm is revealed when the system connects to the PORTICA microsite and to PORTICA erp. Data entered through a campaign-specific microsite can then be securely and efficiently transferred to the WebCampaignManager, where it is available in a central location for further processing and usage – for shipping purposes, for example. This lets clients streamline even the most complex campaigns using just a single service provider.

The core of the PORTICA wcm is a central instance which securely contains all critical functions and which controls decentralised instances of individual sales promotions. The central instance can be used to automatically transfer newly-programmed functions from one project to another, while the decentralised instances can be individually customised to meet each campaign’s requirements.

About PORTICA GmbH Marketing Support:
PORTICA is one of the German market’s leading process service providers, optimising IT, logistical and financial processes for over 40 years. The company supports customers across a wide range of industries, completing hundreds of e-commerce, marketing logistics and sales promotion projects every year. The company’s focus is on the efficient handling of processes using a combination of logistics, information and finance management. PORTICA is part of te Neues group together with the IT service provider GEDAK and the printing company te Neues. PORTICA is a member of the Deutscher Dialogmarketing Verband (the German Dialog Marketing Association) and a member of the Bundesverband E-Commerce und Versandhandel (the Federal Association for E-Commerce and Mail Order Selling). For more information please visit the websites: and

Editorial Contacts:
PORTICA GmbH Marketing Support
Angela te Neues
Von-Galen-Str. 35
47906 Kempen, Germany
Phone: + 49 2152 915-180
Fax: +49 2152 915-25180

good news! GmbH
Bianka Boock
Kolberger Str. 36
23617 Stockelsdorf, Germany
Phone: +49 451 88199-21
Fax: +49 451 88199-29

Go back