by Nicole Gauger

Pharmaceutical firm gets highly customised promotional material shop


Kempen. Another international drug manufacturer is replacing its existing promotional material solution with services from PORTICA. These include setting up a promotional material shop, item management, warehousing and shipping. The decisive factor was the ability of this full service provider in the fields of IT, logistics and financial and customer service processes to meet the pharmaceutical sector’s specific requirements reliably and on time.

The centrepiece of the solution is a closed B2B shop based on the OXID e-commerce platform. This allows the company’s employees to order any of 600 different items, including brochures, pens and demo kits, and to place promotion orders. Staff responsible for managing and updating items rely on the cloud-based solution known as PORTICA isa.

One key feature of PORTICA isa is its multi-tier approval process. All items must pass through this process before they can be ordered. The solution as a whole also stands out thanks to the extensive rights and roles system found both in PORTICA isa and the shop itself. This system guarantees, for example, that different administrators or user groups can only see the tasks and items they are supposed to. “In addition, PORTICA customised the shop and all its other processes to meet the pharmaceutical company’s exact needs. For example, order limits can be applied on a per-item, per-user-group basis for a given period of time. Different user groups can also select different sales units, shipping types and carriers”, explained Marie Driesser, Professional Services Project Manager at PORTICA. The logistical process is initiated using an interface between the shop and PORTICA erp.

All processes are documented in full to meet data retention requirements. To support this, PORTICA rapidly implemented an export process which allows the pharmaceutical company’s archiving services provider to further protect the required data. Employee training, and support for the drug manufacturer in case of any logistical questions, complete the range of services provided.

About PORTICA GmbH Marketing Support:
PORTICA is one of the German market’s leading process service providers, optimising IT, logistical and financial processes for over 40 years. The company serves clients in many industries and handles hundreds of projects each year for e-commerce, advertising media logistics, sales promotion and business process outsourcing. The company’s focus is on the efficient handling of processes using a combination of logistics, information and finance management. PORTICA is part of te Neues group together with the IT service provider GEDAK and the printing company te Neues. PORTICA is a member of the Deutscher Dialogmarketing Verband (the German Dialog Marketing Association) and a member of the Bundesverband E-Commerce und Versandhandel (the Federal Association for E-Commerce and Mail Order Selling). For more information please visit the websites:

Editorial Contacts:
PORTICA GmbH Marketing Support
Markus Ramirez
Von-Galen-Str. 35
47906 Kempen, Germany
Phone: + 49 2152 915-192
Fax: +49 2152 915-100

good news! GmbH
Bianka Boock
Kolberger Str. 36
23617 Stockelsdorf, Germany
Phone: +49 451 88199-21
Fax: +49 451 88199-29

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