by Bianka Boock

Internet World: PORTICA meets the need for e-commerce competence

PORTICA at Internet World Image: PORTICA

Kempen / München. Retailers and manufacturers will find personalised solutions which meet their exacting requirements for e-commerce fulfilment when they turn to PORTICA. This was the message many visitors picked up on at the recent Internet World e-commerce trade show in Munich. There, the process service provider PORTICA’s trade show team presented the company’s very broad solutions-oriented competence.

“Together with four other companies, we were represented as a logistics partner at the OXID eSales partner stand. With this outstanding complement, we were able to answer questions from a wide range of visitors”, reported Martin Wielens, joint head of sales at PORTICA. The event solidified the understanding that the services provided by PORTICA fully meet both retailers’ and manufacturers’ needs.

One of the greatest challenges remains, as always, in the drop shipping segment (third-party business). The issue is that retailers, instead of storing goods themselves, would rather have them shipped directly from the manufacturer for greater efficiency. Manufacturers, on the other hand, prefer to store individually shipped items off-site. With its flexible fulfilment services, PORTICA is able to convince both retailers and manufacturers of the value of its portfolio, which ranges from the realisation of technical interfaces for drop shipping to a full range of fulfilment services including storage and shipping.

A further challenge is faced in particular by manufacturers of high-value consumer goods who have previously used a multi-tier sales model. “Many are asking themselves how they can also sell their own products without significantly increasing their workload”, explained Martin Wielens. These businesses struck gold at the PORTICA stand. The process service provider supports such businesses with total e-commerce expertise, starting with the development of a professional web shop and continuing through to fulfilment and customer service. Individual components can be called up in a modular fashion as required, meaning that they can be ideally integrated into the widest possible range of business models.

Integrating systems into a heterogenous IT landscape was PORTICA’s third pillar of success at Internet World, where it was clear to see that many businesses are seeking to improve their e-commerce services in a number of ways which include ensuring that their IT systems work together in an optimal fashion. “Our association with the IT firm GEDAK shows its value here”, explained Martin Wielens, “as it allows us to work closely with proven experts in custom-tailored IT-based marketing, sales and customer service solutions.”

About PORTICA GmbH Marketing Support:
PORTICA is one of the German market’s leading process service providers, optimising IT, logistical and financial processes for over 40 years. The company supports customers across a wide range of industries, completing hundreds of e-commerce, marketing logistics and sales promotion projects every year. The company’s focus is on the efficient handling of processes using a combination of logistics, information and finance management. PORTICA is part of te Neues group together with the IT service provider GEDAK ( and the printing company te Neues ( PORTICA is a member of the Deutscher Dialogmarketing Verband (the German Dialog Marketing Association) and a member of the Bundesverband E-Commerce und Versandhandel (the Federal Association for E-Commerce and Mail Order Selling). For more information please visit the websites: and

Editorial Contacts:
PORTICA GmbH Marketing Support
Angela te Neues
Von-Galen-Str. 35
47906 Kempen, Germany
Phone: + 49 2152 915-180
Fax: +49 2152 915-25180

good news! GmbH
Bianka Boock
Kolberger Str. 36
23617 Stockelsdorf, Germany
Phone: +49 451 88199-21
Fax: +49 451 88199-29

Go back