London to Host Localization World
Conference examines international product communication in a shifting global economy
London. More than 600 global business executives from over 30 countries are expected to attend this summer’s Localization World 2013 conference in London, June 12-14. The conference, which features eight tracks related to “Know-How for Global Success,” has a special focus on localization in a shifting global economy.
Localization World brings together delegates who are engaged in the business of adapting products, services and communications to an international language or culture so as to appear native to that particular region. Speakers at the conference include representatives from Adobe Systems Inc., Autodesk Inc., Caterpillar, Dell, Hewlett-Packard, Microsoft, Oracle, SAP, Zynga and many others including well-known analyst groups. The conference, produced by MultiLingual Computing, Inc. and The Localization Institute, will be held at the Novotel London West.
David Smith, Economics Editor of The Sunday Times, will deliver the keynote address. Smith is also an assistant editor, policy adviser and chief leader writer. He has won numerous awards, including the Harold Wincott award for Senior Financial Journalist of the Year and is a regular contributor to the CBI's Business Voice.
The preconference day will include full-day and half-day workshops, as well as round tables on Life Sciences, Game Localization and Localization Sales and Marketing. “Our preconference events have proven so popular,” says Ulrich Henes, the conference co-organizer and president of The Localization Institute, “that we’ve expanded our offerings to include an introduction to content modeling and a session on localization for start-ups. We also have in-depth sessions on more technical aspects.”
Attendees may choose from eight tracks during the main conference: Global Business, Global Web, Content Strategy, Translation Automation, Core Competencies, Advanced Localization, Unconference and The Inside Track.
Some highlighted presentations include:
• Supporting Customers in a Global, Social and Mobile World
• Current Developments in Global SEO
• Developing a Global Content Strategy
• Global Websites: Are You Too Late to the Party?
• Leveraging Cloud Technology to Align Global Marketing with Local Customer Needs
The full conference program is available at www.localizationworld.com/lwlon2013/program.php
According to Donna Parrish, publisher of the magazine MultiLingual and co-organizer of Localization World, the event is valuable for people responsible for communicating across the boundaries of language and culture. “As economies change and technology advances, it’s important for companies doing business internationally to stay abreast of new developments. Our program offers strategies for managing multiple language content, utilizing translation tools and operating global websites for multiple audiences.”
Event sponsors include: Capita, Lionbridge, Net-Translators, Welocalize and Moravia.
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