by Nicole Gauger

brandbox creates web- and print-ready PDF files from a single source with callas technology

Screenshot from brandbox with integrated callas-technology

Berlin. Users of Konmedia GmbH’s brandbox can now automatically process PDF files using pdfToolbox from callas software. brandbox is a universal marketing instrument which enables product communication across multiple media channels. Since this kind of use case introduces a number of challenges when it comes to creating PDF files, Konmedia decided to add the functionality of callas pdfToolbox to its brandbox software. As a result, users can now create a range of PDF files to suit different applications as required, with no extra time requirements and no changes required to the source data.

brandbox allows businesses to optimize their product communication by using databases to record and structure their catalogs and price lists. Its template engine then creates PDF files at the click of a button that are ready for immediate multichannel publication online and/or printing. “We have already integrated pdfToolbox on the server side for a wide range of conversion processes for printing,” said Christoph Schmidt, Managing Director at Konmedia GmbH. “Since switching to the open-source system Kubernetes, we have relied entirely on callas’ technology.” He added, “This has the benefit of allowing us to incorporate profiles for both online PDF publication and printing into brandbox.”

Wide range of configuration options when creating high-quality PDF files
Web-to-print functionality is a cornerstone of brandbox’s services and solutions. “PDF documents that are made available for download online, for example, need to meet different requirements than those for printing,” said Dietrich von Seggern, Managing Director at callas software GmbH. “pdfToolbox helps with both cases, since you can create profiles for each use case, giving users the results they need while still using the same source data.” Users can either select tried-and-tested default web and print profiles, or they can define their own profiles individually. They can prepare, test and update these profiles anytime using a desktop application. This makes it possible to meet all publishing-specific requirements, of which there can be as many as several hundred.

brandbox users also benefit from a number of additional pdfToolbox features, including:

  • Adding print marks, punch lines, paint, white underlays or any other print control elements
  • Automatically converting Office formats into PDF files, with accompanying optimizations to document formats and colors for printing
  • Optimizing PDFs for mobile devices or the web: shrinking, cropping invisible sections of images, converting to RGB, etc.
  • Converting PDF files into PostScript or EPS files
  • Convert PDF pages into high-quality images at any resolution
  • Redistilling files to correct problems
  • A powerful imposition engine for creating brochures, employing multiple-use images and creating new imposition schemas
  • Separating PDFs into individual pages or “packages” of pages, combining multiple separate PDFs into one, and protecting PDFs using passwords

Flexible licensing model
Konmedia uses pdfToolbox with callas’ License Server model. This dynamic billing model enables capacity-based processing and allows the company to distribute the processing load across multiple cloud-based instances. As a result, Konmedia can respond flexibly to demand and order more units if required.
Given its positive experiences with catalog production to date, Konmedia is planning to also integrate pdfToolbox into its marketing portal with web-to-print editors in brandbox. These will generate PDFs one page at a time, after which they can be checked using the preflight engine.

About callas software:
callas software finds simple ways to handle complex PDF challenges. As a technology innovator, callas software develops and markets PDF technology for publishing, print production, document exchange and document archiving. callas software helps agencies, publishing companies and printers to meet the challenges they face by providing software to preflight, correct and repurpose PDF files for print production and electronic publishing. Businesses and government agencies all over the world rely on callas software’s future-proof, fully PDF/A compliant archiving products. In addition, callas software technology is available as a programming library (SDK) for developers with a need for PDF optimization, validation and correction. Software vendors such as Adobe®, Quark®, Xerox® and many others have recognized the quality and flexibility provided by these callas tools and have incorporated them into their solutions.

callas software actively supports international standards and has been participating in ISO, CIP4, the European Color Initiative, the PDF/A Competence Center and the Ghent PDF Workgroup. In addition, callas software is a founding member of the PDF/A Competence Center and in October 2010, Olaf Drümmer became its chairman.

callas software is based in Berlin, Germany. For more information, visit the callas software website at:

Press contact:
Four Pees
Justine Trio
Tel: +32 9 237 10 00

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