by Nicole Gauger

Digital Marketing Meets Localization

Successful Premiere of Across Systems at the DMEXCO

Successful Premiere of Across Systems at the DMEXCO (Source: Across Systems GmbH)

Karlsbad / Cologne. This year was the first time that Across Systems GmbH participated in the DMEXCO in Cologne, Germany, under the motto "Make your global customer journey a local experience". Together with the language service provider Welocalize, the software provider showed how enterprises can generate multilingual marketing content more efficiently. Across Systems and Welocalize were able to expand their networks and gain new insight on trends and challenges in the field of digital marketing.

Customers expect to be duly addressed at every touchpoint of their customer journey. If they do not feel addressed, they might prefer a competitor. For this reason, especially enterprises that are involved in the international e-commerce business need to deliver their marketing content and web shops in multiple languages. The plethora of formats and channels generates an overhead that must not be underestimated.

This workload can be reduced with the translation management software Across Language Server. Translation processes can be automated and accelerated at many points. By way of standardized interfaces, the software can be connected seamlessly to content management, PIM, or web shop systems.

"Our participation in the DMEXCO was a great success", says Anja Bergemann, Team Leader Marketing at Across Systems GmbH. "More and more companies realize that it is not enough to merely provide content in English in order to reach an international target audience. Our conversations at the DMEXCO confirm this view. With the Across Language Server, we give enterprises professional assistance in getting their international business going."

More information on the use of the Across Language Server in international e-commerce is available at

Across reader contact:
Tel: +49 7248 925-425

About Across Systems GmbH:
With its smart software solutions, Across Systems assists enterprises and translators worldwide in successfully processing their translation projects. Customers from diverse industries use the Across Language Server and the Across Translator Edition to tackle their daily challenges when localizing technical documentation or marketing texts (e.g. in the field of e-commerce). With its crossMarket online platform, Across Systems offers all players in the localization industry easy access to contacts, projects, and tools.
The activities of Across Systems around the globe are managed by the company headquarters in Karlsbad near Karlsruhe, Germany. To align its solutions with user requirements, the software manufacturer closely collaborates with three advisory boards – the Corporate Advisory Board, the LSP Advisory Board, and the Translators' Advisory Board – as well as with a dedicated user group.
Use of the Across technology enables the implementation of transparent translation processes with a high degree of automation and maximum information security. Interacting systems can easily be connected with the help of interfaces. This saves time for what matters – the creation of high-quality content in multiple languages.
Further information on Across Systems GmbH is available at

Across press contact:
Across Systems GmbH
Anja Bergemann
Tel: +49 7248 925-412
Fax: +49 7248 925-444

good news! GmbH
Nicole Gauger
Tel: +49 451 88199-12
Fax: +49 451 88199-29

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